You think your business website is all about you and your business, right? Many people make this mistake when they design their first website. In truth a website is all about the audience, their questions, their needs, their wants and their expectations.
The internet has made information access quicker and easier than ever before. Audiences expect instant results. They want answers and solutions and if you do not provide them they will move on to another site.
Every good web designer knows the better you know your audience the more effective your web design will be. You need to have a GOOD understanding of who your audience is in order to truly appeal to them. How old are they? Are they a particular gender? What is their income bracket? Do they have defined spending or purchasing habits? Are they political? What are their motives for seeking out your website? Read more »