Or those of us who aren’t designers or artistic picking colors and fonts can be a daunting task. It seems impossible to know which colors will be bold enough to stand out as a brand color but aesthetically pleasing enough to stare at on a screen. Fonts are just as tricky. There are so many options but everyone seems to use very similar fonts, why is that?
Color is not just for decoration, it sends a message about the kind of company you are and the kind of customers you are targeted to. Color is an important psychological trigger. For example, purple signifies luxury and royalty, white is clean and modern, green in money, go and also linked with nature.
It can be important to consider the cultural implications of color in relation to your main target market. In the west white is linked to cleanliness but in many Asian countries white is also the color linked with the rituals for the dead. In some Asian countries red is the color of marriage but for others it still has links to communism. Colors should be assessed according to market and your product. Read more »