With the massive growth of web popularity along came numerous websites trying to be part of the big puzzle,but not all these websites have the same impact on their visitors. Some websites have better designs, enhanced website structure, some are easier to manage. In the end it doesn’t matter how aesthetically pleasing your website is or how amazing the content,if visitors can’t easily,access and use it, then they will look elsewhere.This is also known as website usability, here’s the Wikipedia definition on this one:“Web usability is an approach to make web sites easy to use for an end-user,without the requirement that any specialized training be undertaken.The user should be able to intuitively relate the actions he needs to perform on the web page,with other interactions he sees in the general domain of life e.g. press of a button leads to some action. The broad goal of usability can be:

1. Present the information to the user in a clear and concise way.

2. To give the correct choices to the users, in a very obvious way.

3. To remove any ambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.

4. Put the most important thing in the right place on a web page or a web application.”

Simply put,website usability is measured by how effortlessly website visitors interact and use your website and therefore is critical to your website success. Don’t worry,it is never too late to start thinking in terms of boosting your website usability,as a matter of fact,we’re willing to give you a few tips that can help you do this:

Accessibility

>> The website load time has to be reasonable – The longer the time the website needs to load, the bigger the probability that the visitors will leave the website and search what they were looking for somewhere else.

>> Use ALT tags to add description on images – The ALT tags help the search engines understand the images on your website. Better description leads to better website placement in the search results.

>> Custom 404/Not-found page – This is the page that pops up as a result of a badly copied/pasted link or maybe even a page that you chose to delete afterwards. Not making a custom 404 page makes a website feel incomplete.

Identity

>> Prominent placement of the company logo – Your brand logo should be easy to find, most often in the upper left of the website.

>> Easy accessible About us page – This is the best way to let visitors know details about your company and help build up confidence.

>> Easy accessible Contact us page – It is important to leave visitors several options to contact you, list your contact information as text (not in an image) – it’ll get picked up by search engines, put a Google map with your geographical location and implement a contact form.

Navigation

>> Company logo = Link to Home page – May sound trivial, but it is surprising how many people leave this out.

>> Main navigation bar – The main navigation or menu bar should be easy to find, read and use. The navigation labels need to be short and concise and therefore easier to understand.

>> Search option – It allows your users to jump to the pages that may contain the information they’re currently seeking. The search box needs to stand out, this can be achieved by placing it in the top left or the top right of the webpage.

Content

>> Clear and descriptive headings – Headings bring multiple benefits to a website, they help keep the content organised,visitors will always notice them always and so do search engines.

>> User friendly URLs – Making the URL’s descriptive and user-friendly is mandatory.Not much explanation is needed here,it is always better to see a descriptive URL rather than a URL with a random number sequence.

>> Concise copy – With the help of a copywriter your website will provide the right,concrete and descriptive content that will make a difference on your website success in terms of SEO.

The first thing that one should keep in mind is that your website should look attractive and creative but the design of your website shouldn’t be confusing to your visitors.Web Design Delhi Navigation is the most important part of web design. You should make it as simple as you can. You must look at the website from visitor’s point of view so that you understand about the likes of a visitor. Where a visitor would like to go on your website and you should easily direct him to that place like price, availability, plans etc of the services and products you provide.Do not use flash application on your website until unless there is a strong need of using it. You are recommended to replace flash by high quality and fast loading images. In any case if you are using Flash then the files must load quickly otherwise your visitor might get irritated. Do not use big ads on you website as they are out of fashion and no more attractive. If you desperately require flash ads then try to have small ads.

There are many sites which play sound when someone comes to it. It can irritate a visitor if he is browsing the website from his office and suddenly an audio/music starts playing. It can turn out to be a worst case scenario if there is no On/Off button or volume control on the screen. So avoid audio video description. In case you desperately need to use these features then make sure there is an On/Off and volume control button clearly visible to the visitor.

Non working or dead links can damage the image of your website. Keep an eye on these links and try to get rid of these links as soon as possible. 404 error messages can have a bad impression of your website on your visitor.Never depend on pop-ups as it can prove to be a negative feature for your website. Most of the internet users don’t allow pop ups so it’s better not to depend on pop ups.

If you want to bring more traffic on your website then try to avoid these common web design mistakes.

Communication gap is a major hurdle when it comes to website designing. You know what you want, but the manager who has been appointed the task of overlooking website design technicalities is a different person and the website design company is another group of people, with different thinking abilities.Find references

Website design is a creative task and it could prove difficult to actually explain the expected result. You select the color palette, but every selection could have many applications and thus it is possible the eventual look is not in sync with what you want. Thus, a way out is to look for website designs, which you feel have a look that could best explain your expectations. This finding reference exercise will just broaden your definition. For example if you ask the designer to develop a trendy website for your company and complement the requirements with links of a few websites, which you think are good enough, designer will be able to comprehend better. These reference links will serve as a minimum standard, which must be followed. Of course, end result will be quite different & innovative, yet now both you & designer, are on the same platform. Also, the exercise will eliminate annoying technicalities. There could be a number of technical aspects in website designing, which you might not have even heard of. Now when a designer goes through the reference links, it will all be sorted.

Avoid the ‘annoying’

Loud music could be annoying to your ears and you might not want your website to play loud background music with every page. Yet because you own a club and you asked a corporate website design company to make a cool website, designer thought it would be a good idea to have background music. Nobody is at fault, yet the result is not satisfactory. This is just an example of how a good website ends up being annoying. It is therefore important that when a business website design company is hired, the requirements are clearly elaborated. If possible, provide a few web links as example and get a creative website design made for your business.

Most search engines use programs to work their way through all the websites on the internet and create an index of the content of each site. When users perform a search using ‘keywords’ the index is access and sites are ranked according to how closely they match the users keywords.

There are many simple ways to improve your chances of performing SEO and improving your website traffic. Including keywords in your web content, using logical and relevant titles, tags, meta tags, proper page structure, and clean code will all help.There are ethical and non ethical ways to improve your search rankings. Using unethical methods is annoying for users who are directed to sites which have nothing to do with the keywords they inserted, it may increase traffic but it rarely leads to increased sales as the users are not looking for your site. The point of good SEO is to increase targeted traffic. Bad SEO practices include: Hidden keyword heavy text which users can’t see but search engines will still recognize, fake keywords that have no relevance to the content of the site, lists of keywords inside the body of the text, using keywords over and over with no relevance, hiding tags or keywords in the alternative text of photos. All these practices are known to search engines and will actually hurt your search engine ranking.

There are legitimate ways to improve your SEO. The most important way is to pick keywords which are relevant to your websites main content, products and services. These keywords should be the types of words users may insert into a search engine to fine your site. For example a wedding photographer in Melbourne may choose keywords such as weddings, photography, Melbourne. These words should be listed in the keyword meta tag and in the body of the text, especially on the homepage. Only use keywords in context. Do not just throw a keyword in the middle of text hoping it will improve your listing. It looks unprofessional to users and doesn’t make sense.

Using hyperlinks is also important. You can use keywords in the text to link to relevant content on your site. For example if you own a site selling camera equipment on the home page you could link the words cameras to the page with product listings for cameras. The more descriptive and relevant your hyperlinks the more they will improve your ranking.

Online Shopping Cart services are very popular these days. The Reason? An Online shopping cart is a perfect business solution designed to simplify the complexities of online retail and help suppliers and merchants to manage their products, payments and transactions. Shopping carts not just built by developers or designers, but they are built by a team of experienced and talented marketers who understand varied needs of buyers. They are said to be safe and secure tool of selling products and services to targeted customers in the world.Ecommerce shopping cart software has the capacity to turn visitors into potential buyers. Nowadays ecommerce service providers are offering various types of carts to serve online business requirements in the globe. They are designing Perfect Shopping Cart Software keeping in mind the concern and goals of the customers. They have a qualified and experienced team of professionals who can develop all sorts of shopping carts to serve your online shopping needs and requirements. Their services are true value for money as they are providing services at reasonable rates.

Shopping carts are a kind of electronic purse that can be easily used for making payments online. Since they are easy to use, anyone can make use of these tools for online transaction. They help today’s online store owners to facilitate or maintain their online stores and keep a close watch on the inventory. In simple terms, shopping cart software is a must-to- have thing for the effectiveness and attractiveness of your business. Modern carts are easily available through online sites today.

In simple terms, ecommerce shopping website services have become of vital importance in today’s world when the entire world is dominated by internet. It is indispensible for online stores. If you are into online business and looking for e-business solutions at very affordable price, it is advisable to collect some information and then make a decision. Compare various carts and select the one that is more affordable to you.